Rick Pascocello is a literary agent with the renowned Glass Literary Agency, a full-service literary agency founded by Alex Glass in 2014 that is designed to take a hands-on approach with book authors at every stage of the development and publication process.
Pascocello has over 25 years of book marketing experience, including time as the VP of Marketing and the Executive Director of Marketing at Penguin USA. While there, he oversaw marketing campaigns for thousands of New York Times bestsellers and spearheaded a number of innovative marketing strategies.
Listen in as Yeffeth and Pascocello discuss in detail the role of marketing and metadata, Twitter and influencers, self-publishing and royalty rights, and everything in between. This episode is packed full of publishing industry insight that you can’t afford to miss!