The Building Books podcast is thrilled to welcome publishing industry icon, Mike Shatzkin, to the show. Influenced by his father, Mike has been involved in the publishing business for nearly 50 years. He has written or co-authored six books, and is the founder and CEO of The Idea Logical Company, co-founder of Publishers Launch Conferences, and co-founder of Logical Marketing.
For the past two decades, Mike has been a thought leader and among the most prominent observers of the industry’s transition to the digital era. His specialty is “change”, particularly as it relates to digital strategy and the publishing supply chain.
Listen in as Glenn and Mike take a deep dive into to evolution of the publishing industry from just about every perspective imaginable. Mike also gives a little insight into his most recent book, co-authored with the late Robert Riger, which is entitled The Book Business: What Everyone Needs to Know®.